1. Introduction
This Privacy Policy describes how Milkrite InterPuls, Inc. (referred to as Milk Pulse, we, us, or our) collects, uses, stores, and protects your personal information when you use our website at milkpulse.lat and related subdomains. Milk Pulse is a dairy equipment and farm automation company headquartered in Johnson Creek, Wisconsin. We are committed to protecting the privacy of our customers, partners, and website visitors.
This policy applies to information we collect through our website, email communications, phone inquiries, trade shows, equipment service records, and in the course of our business relationships. By using our website or engaging our services, you agree to the practices described in this policy.
2. Information We Collect
We collect personal information that you voluntarily provide when you request product information, schedule an on-farm assessment, place an equipment order, register for warranty service, or contact our support team. This information may include your name, farm name, email address, phone number, physical address, herd size, and information about your existing equipment and facilities.
Technical information automatically collected includes your IP address, browser type, operating system, and pages visited on our website. We use cookies and similar tracking technologies as described in Section 5.
3. How We Use Your Information
We use the information we collect for the following purposes: to respond to product inquiries and provide quotes; to schedule on-farm assessments and service appointments; to process equipment orders and arrange shipping and installation; to register warranties and manage service records; to send product updates, maintenance reminders, and relevant industry information; to improve our products and services based on customer feedback and usage data; to comply with applicable laws and industry regulations; to protect the security and integrity of our systems; to communicate with dealers, distributors, and service partners; and to carry out any other purpose disclosed to you at the time of collection.
4. Data Sharing and Disclosure
We may share your personal information in the following circumstances: with your consent or at your direction; with authorized dealers and distributors in your region for service and support; with third-party service providers including freight carriers, installation contractors, and software platforms; with professional advisors including legal counsel and insurance providers; to comply with applicable laws, regulations, or legal processes; to protect the rights, property, or safety of Milk Pulse, our customers, or others; in connection with a business transaction such as a merger or acquisition; and with agricultural industry partners for product compatibility and integration purposes.
We do not sell your personal information to third parties for their own marketing purposes.
5. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance functionality and analyze usage. Essential cookies enable basic site functions. Analytics cookies help us understand how visitors interact with our site. Functional cookies remember your preferences and past selections.
You can manage cookie preferences through your browser settings. Most browsers allow you to refuse or delete cookies, though disabling them may affect website functionality.
6. Data Security
We implement appropriate security measures to protect your personal information including encryption of data in transit using TLS protocols; access controls and authentication for systems containing personal data; regular security assessments and vulnerability management; employee training on data protection; incident response procedures; and secure data storage and disposal practices.
While we take reasonable precautions, no electronic transmission or storage method is completely secure. We cannot guarantee absolute security.
7. Data Retention
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, to comply with legal and regulatory obligations, to resolve disputes, and to enforce our agreements. Equipment warranty records and service history are retained for the warranty period plus seven years. When information is no longer needed, we securely delete or anonymize it.
8. Your Rights and Choices
Depending on your jurisdiction, you may have the following rights: the right to access the personal information we hold about you; the right to request correction of inaccurate information; the right to request deletion of your information subject to legal retention requirements; the right to restrict or object to processing; the right to data portability; and the right to withdraw consent where processing is based on consent.
To exercise these rights, contact us using the information in Section 13.
9. Childrens Privacy
Our services are not directed to individuals under 18. We do not knowingly collect personal information from children. If we learn that a child has provided us with personal information, we will delete it promptly.
10. Third-Party Links
Our website may contain links to third-party sites including agricultural associations, industry publications, and partner websites. We are not responsible for the privacy practices or content of third-party sites.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be posted on this page with a revised effective date. We encourage you to review this policy periodically.
12. Governing Law
This Privacy Policy is governed by the laws of the State of Wisconsin and applicable federal laws of the United States. Disputes arising from this policy shall be resolved in the courts of Jefferson County, Wisconsin.
13. Contact Us
If you have questions about this Privacy Policy, please contact us at:
Milkrite InterPuls, Inc.
110 Lincoln St
Johnson Creek, WI 53038
United States
Phone: +1 (318) 705-7567
Email: xiaodo@milkpulse.lat
This website is operated by Milkrite InterPuls, Inc. Milk Pulse is a registered trade name of Milkrite InterPuls, Inc., a Wisconsin corporation.